Meeting of MVK International Exhibition Company and Soyuzcement Association

It is no secret that the cement industry is currently experiencing some hardships. The crisis hit the industry in May last year, when the price of cement dropped at once by 35%.

Currently, the demand dropped by half, and the cost per ton of cement, without accounting transport costs and VAT, is equal to that in 2006.

But even in the period of crisis, the cement industry companies need to find new suppliers, need to develop, gain market share, and one of the best ways to accomplish the goals is to participate in exhibitions.

In these difficult times the exhibition organizers have to pay more attention to development of the most beneficial terms of participation in the exhibition events for the industrial companies.

These are the goals the joint meeting of MVK and Soyuzcement set for the meeting. In the course of the session they plan to work out the best participation terms for Betonex exhibitors.

As experience shows, even though the exhibitors’ capacity reduced, the attendance turnout remained at the same level or even increased, which means that experts treat the exhibitions as the sources of profitable business proposals.

Accordingly, MVK believes that uniting the efforts in exhibition organization with such Associations as Soyuzcement can help the companies achieve greater success.

Betonex is an independent show in the context of the International Specialized Capital Construction Week STROYTECH which will take place in Sokolniki on 2-5 February, 2010.

[Thursday, July 09, 2009]